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Learn
How to Create Marketing Opportunities From Health Fairs and
Trade Shows
Jan 9, 2006
Author: Tom Perkins - Business Solutions Coach and Certified
Personal Trainer
No one will argue that
building your client base is an easy thing to accomplish.
According to statistics provided by the National Sales
Executive Association, 80% of sales are not closed until
between the 5th and 12th contact with a
potential client. This
means that you need to be seen, heard, and read about on
numerous occasions before someone will commit to using your
services.
There are several ways that
you can reach your target audience.
One cost-effective way is to consider exhibiting at
health fairs and trade shows.
These types of affairs give you the chance to introduce
yourself and your services to potential clients, meet and
strengthen your relationship with current clients, and to
network with other area professionals.
If you decided to participate
in this type of event, consider the following tips:
Before
you attend:
-
Do
your own mailing and follow up phone invitations to
current and potential clients prior to the start date
-
Bring
your appointment book to set up consultations you may
receive at the event
-
Get
ample rest the night before, drink plenty of water, eat
for energy, and wear comfortable shoes
At
the event, consider:
-
Offering
door prizes that are announced over the intercom system or
advertised in the program book.
This is great form of free advertisement.
-
Offering
booth give-a-ways which display your name address and
telephone number, i.e. key rings, pencils, water bottles,
etc.
-
Having
a boom box set up to play music that attracts people to
your exhibit
-
Having
someone at the event dressed in costume to pass out
flyers, coupons, or freebies
-
Having
a raffle where the person must leave a business card or
fills out a short informational form.
Use a fishbowl with a place card.
-
Networking
with other exhibitors at the event.
Take some time to visit their displays and talk to
others about potential partnership opportunities.
This is a great way to generate leads and establish
connections for future joint ventures.
After
the event:
-
Follow
up, follow up, follow up with any leads that were
generated as a result of meeting potential clients or new
networking contacts.
-
Even
if the potential client is not interested in signing on
the dotted line at this time, ask if they would like to
remain on your mailing list to receive information about
new services and upcoming events.
Tom
Perkins is a business solutions coach and certified personal
trainer who leads fitness professionals to profitability.
Send
an email to thecoach1-140208@autocontactor.com
to receive the Essential Fitness Business Success Checklist.
Or visit his website at http://www.fitnessindustrysolutions.com
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