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4
Key Components Of A Performance Evaluation
April
1, 2007
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Former
Chairman and CEO of GE Jack Welch wrote in his autobiography
that he spent about half of his time on people: recruiting
talent, selecting the right people, mentoring, developing
managers, dealing with under performers, and
reviewing/evaluating the talent pool.
Welch recognized the significance of having good employees.
"Having the most talented people in each of our
businesses is the most important thing. If we don’t, we
lose."
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here for full article...
Proven
Advice On How To Develop An Affiliate Marketing Program
March
1, 2007
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Affiliate
marketing is a cost effective way to create a sales force
network rather than an expensive advertising campaign.
An added bonus is that this sales force is motivated to
sell your products and/or services because they will share in
the revenue generated by sales or sales leads.
In short, they have a vested interest in your success.
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here for full article...
Tips
To Inspire Your Team
February
1, 2007
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
As
a manager or supervisor, your staff looks to you for
leadership and guidance.
Typically, you can provide that leadership in one of
two ways.
You can dictate to your staff to do what they need to
do or you can inspire them to perform.
Which do you think will prove to be the most
productive?
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here for full article...
Startling
Facts About How Blogging Can Improve Business Growth
January
2, 2007
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
According
to blog website Technorati, there are over 55 million blogs.
That is a lot of people that have something to say, and
more and more people are reading them too.
According to 2005 estimates, some 30 percent of the 55
million internet users are blog readers.
While many individuals have embraced the power of the
blog, many businesses have hesitated to jump in to the
blogging game because they do not see the advantages.
There are however several to note.
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here for full article...
5
Great Employer Interview Tips
December
1, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Finding
and hiring the right people is always hard.
There’s a lot riding on that initial interview –
for both the person doing the hiring and the applicant.
As a manager or owner, preparation and self-awareness
can go along way in making that first meeting a productive
one.
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here for full article...
Elements
Of A Partnership Agreement
November
1, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Forming
a partnership in business definitely has its pros and its
cons.
One way to ensure that you and your partner(s)
experience more of the pros than the cons is to make sure you
set up your partnership the right way from the get-go.
Even if you are starting a business with one of your
oldest and dearest friends that you would entrust with your
life, you should still put your agreement down in writing.
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here for full article...
4
Easy Tips To Advertise Inexpensively
October
1, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Every
business, now and then, has felt the need to pinch their
pennies to make ends meet.
Usually, one of the first things on the cutting board
is the advertising budget. Yet, even if faced with the prospect of having to cut or
limit your advertising budget, there are still several ways to
promote your personal training business or fitness club.
It just takes a little creativity.
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here for full article...
Define
Your Target Market To Increase Profits
September
24, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Can
you accurately describe your target market?
Do you know what your clients will want and need?
If you cannot, you need to start.
Detailed and specific answers to these questions are
pivotal to your ability to effectively design your marketing
strategy, and draft a successful sales and marketing plan.
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here for full article...
What
Everybody Should Know... About Buying A Fitness Franchise
September
17, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Tired
of marching to someone else’s drum? Dream of opening
your own fitness club? If so, you are one of many
who have been bitten by the “own your own business” bug.
When starting your own business, you can either go it alone or
choose to operate a franchise. There are pros and cons
to each. Here are just a few to consider before choosing
the opportunity that works best for you.
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here for full article...
What
You Should Know About Hiring An Independent Contractor
Jul
3, 2005
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Hiring
Independent Contractors (ICs) in the fitness industry is a
common occurrence.
There are definite advantages to hiring ICs including
the potential to save money, greater flexibility in meeting
your staffing needs, and reducing your exposure to certain
lawsuits (i.e., alleged job discrimination or wrongful
termination). When
handled correctly, an IC can be a great addition to your
business.
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here for full article...
Steps
To Prevent
Workplace Violence
June
17, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Workplace
violence is becoming more and more common. According to the
Bureau of Labor Statistics Census of Fatal Occupational
Injuries (CFOI), there were 551 workplace homicides in 2004 in
the United States, out of a total of 5,703 fatal work
injuries. These
are just the statistics for the most violent workplace
injuries. They might
not seem like a lot, but consider the numbers associated with
violence claims.
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here for full article...
The Truth About How To
Delegate
June
6, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Andrew
Carneige once said “no person will make a great business who
wants to do it all himself or get all the credit.” I firmly
believe that this is true.
If you want your business to grow and you want to have
the opportunity to enjoy it, you have to learn to delegate
responsibility and authority.
True, for some of us, this is a difficult thing to
master. After
all, who truly feels comfortable with standing back and
allowing someone else to take the wheel?
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here for full article...
Information
Product Ideas
May
29, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Ben Franklin was right
when he said, “time is money”.
For
entrepreneurs and small business owners, this cold harsh
reality holds even more truth because if you aren’t working
and producing, you aren’t making money.
Therefore, it’s important that you make the most of
your time and energy. One
way to do that is by finding multiple uses for the products
you create. You
may need to think creatively as to how you can do that, but
you will be pleasantly surprised at the mileage you can get
out of one idea and/or product.
Click
here for full article...
5
Tips to Becoming a Leader
May
22, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Leadership
and management are concepts that are often used
interchangeably. However, the reality is that these
are two completely separate ideas. It is true to say
that one of the many traits a successful manager should posses
is leadership, but regrettably simply being a manager
doesn’t imply leadership.
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here for full article...
Find Out How Much You Need To Spend To Acquire A Client
May
8, 2006
Author: Tom Perkins - Business Solutions Coach and Certified
Personal Trainer
To
determine how much you can spend to acquire each customer, you
need to calculate the Lifetime Profit (LTP) you receive from
an average client. To do this, multiply your average
profit per sale by the estimated number of times your client
will renew their membership.
Click
here for full article...
Here's
A Quick Way To Find Out How Much A Client Is Worth To You
Apr
30, 2006
Author: Tom Perkins - Business Solutions Coach and Certified
Personal Trainer
Do
you know how much a client is worth to you?
Do you know how to calculate their Lifetime Value (LV)?
If you don’t know then you need to find out.
Why? As
marketing wizard Jay Abraham explains in his book, Getting
Everything You Can Out of All You've Got:, “Until you
identify and understand exactly how much combined profit a
client represents to your business for the life of that
relationship, you can't begin to know how much time, effort,
and, most importantly, expense you can afford to invest to
acquire that client in the first place."
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here for full article...
3
Special Tips To Retain Your Loyal Clients
Apr
10, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
It
is an indisputable fact that loyal, repeat clients are the
backbone of every fitness business.
Yet, for whatever reason, fitness professionals tend to
place more emphasis on courting new clients then they do in
retaining repeat clients.
This could lead to a very costly mistake.
By simply paying more attention to your repeat clients,
you are likely to increase your profitability.
How?
Plainly put, repeat customers are open to your
suggestions to try other services and aren’t probably going
to need those deep discounts you offer new clients to motivate
them to try your services.
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here for full article...
Dare
To Define If You Are A Business Or A Hobby?
Apr
3, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
For
whatever reason, it’s not uncommon to find personal trainers
who tend to treat their business more like a hobby than a
business. Reasons
could range from fear of failure to a lack of experience in
running a business. Maybe,
it’s just psychologically easier to ultimately accept the
failure of a hobby than it would be a full-blown business.
Click
here for full article...
Proven
Techniques Help You Market Youth Fitness Programs
Mar
29, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
We
have all heard the startling statistics regarding kids and
obesity. Experts estimate that 15% of kids are overweight and another
15% are at risk of becoming overweight.
More shockingly, two thirds of these overweight kids
will become overweight adults.
Therefore, it should come as no surprise that many
fitness facilities are effectively developing and marketing
programs designed for kids.
And, kids appear to be responding.
In 2003, there were over 4.5 million fitness facility
members under the age of 18.
This represented an astounding 223% increase since
1987. All
indications point to this trend continuing in the near future.
Click
here for full article...
6
Secrets To Effective Leadership
Mar
21, 2005
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Effective
leadership abilities are a must for a personal trainer.
After all, you need to motivate your clients to achieve
a healthier lifestyle and to eat well for the long term.
You are expected to inspire trust, guarantee knowledge
and experience, and demonstrate self-discipline and
self-control.
Click
here for full article...
What
Every Manager Ought To Know - About How To Increase Personal
Trainer Sales
Mar
13, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Without
a team of individuals who can effectively chase leads, nurture
customer relationships, and close a sale, most fitness
businesses would fail to survive for the long term.
Therefore, there is no question that developing a high
performance sales oriented personal training team that will
support your growth should be at the top of your list.
As a manager or club owner, there are several steps you
can take to develop such a team.
Click
here for full article...
The
Interview Process
Mar
6, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
When
it comes to hiring health and fitness personnel, fitness professionals,
clubs and facilities usually fit into one of two categories:
Those which carefully hire and train their personnel and those
which do so inadequately. Not surprisingly, it is the
latter category that is most often looking for advice in how
to approve their interviewing process. To that end,
we’ve outlined the steps in the interview process which
should prove beneficial to hiring a qualified candidate for
your organization.
Click
here for full article...
The
Family Medical Leave Act
Feb
27, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
After
more than 13 years since passage of the Family and Medical
Leave Act (FMLA), employers are still asking questions about
workers' rights under FMLA and how to effectively implement
the law. We
have provided a concise overview to the current law and what
employers effected by the law should know.
Click
here for full article...
How
to Reduce the Potential for Employee Discrimination
Feb
20, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Employment
discrimination laws seek to prevent discrimination based on
race, sex, religion, national origin, physical disability, and
age by employers. Discriminatory practices include
exhibiting a bias in hiring, promotion, job assignment,
termination, compensation, and various forms of harassment.
Click
here for full article...
The
Power of the Fax
Feb
13, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
In
July 2005, another curious law went into effect.
This one, called the Junk Fax Prevention Act of 2005 (JFPA)
has several surprises for business owners in terms of sending
routine faxes to their customers.
This new law just doesn’t impact the sending of what
we would think of as “junk” faxes.
It addresses several other areas that will impact how
you do business via fax.
Click
here for full article...
Top 10 Mistakes Personal Trainers Should Avoid
Feb 6, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Whether you work as a personal trainer in a health
club or own your own private training studio, finding and
maintaining clients can be a big challenge.
Find out if you’re inadvertently making these top
10 mistakes and how to correct them.
Click
here for full article...
Top
Reasons to Hire a Fitness Business Coach
Jan 30, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
It
is a common business adage – sink or swim. As a manager or
business owner, you are constantly being presented with new
situations in which you must either learn to adapt or learn to
change in order to grow your business.
It’s not uncommon that many business owners become
frustrated with trying to determine what the best course of
action is. Engaging
the services of a business coach/consultant can provide you
with the additional experience, knowledge and perspective that
an unbiased professional can bring.
Click
here for full article...
The
Employer’s Role in Verifying Employment
Jan 23, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Paperwork.
Nobody likes it, but everyone has to do it.
Documentation on a new hire can be the most cumbersome,
but is an absolute must.
Detailed paperwork not only allows the new employee to
collect a paycheck and be eligible for fringe benefits, it
protects you, the employer.
Click
here for full article...
How
To Prevent Personal Trainer Burn Out
Jan 16, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Why
did you decide to become a personal trainer?
Was it your love of exercise?
The rush you felt when you lifted a new max weight or
beat your best time on the track?
Maybe it was the thrill of being able to do what you
love each day and help others to follow suite.
Most likely it was your passion for fitness, and your
passion for helping others, combined.
Click
here for full article...
Learn
How to Create Marketing Opportunities From Health Fairs and
Trade Shows
Jan 9, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
No
one will argue that building your client base is an easy thing
to accomplish.
According
to statistics provided by the National Sales Executive
Association, 80% of sales are not closed until between the 5th
and 12th contact with a potential client.
This means that you need to be seen, heard, and read
about on numerous occasions before someone will commit to
using your services.
Click
here for full article...
Narrow
Your Focus to Expand Your Business
Jan 2, 2006
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
You’ve
made countless cold-calls, posted flyers in every health food
store, on bulletin boards, gyms around town, and passed out
business cards to every person you’ve met. You’ve signed a
few new clients, some who train hard and some who hardly
train. You spend morning, noon, and night in the gym putting
everything you’ve got into becoming a great personal
trainer.
Click
here for full article...
How
To Choose The Proper Business Entity?
Dec 26, 2005
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
Choosing
your business structure is just as important - if not more
important - than marketing.
You should consult with your
accountant or your attorney in forming your business. The
process in setting up your company is as follows; these are
just the key points that need to be done, but not necessarily
in the exact order listed.
Click
here for full article...
10
Ways to Retain Quality Employees
Dec 19, 2005
Author: Tom Perkins - Business Development Coach and Certified
Personal Trainer
There is no question that
employee turnover has a significant impact on the financial
performance of an organization. It is estimated that, on
average, a company will spend up to one-third of a new
employee’s salary to replace a departing employee.
Click
here for full article...
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